Foxford Woollen Mills

2022-2025

Ciana led the creative direction for Foxford Woollen Mills' e-commerce photography over a four-year period, developing a new visual language for product imagery that established a more refined and consistent look and feel across the brand's digital channels.

She assembled and directed the creative team, overseeing all photography from concept through to execution. By introducing a scalable production approach, she created a cohesive system for e-commerce content that balanced creative quality with commercial performance and supported the brand across multiple seasonal campaigns.

The project was delivered as a contractor in collaboration with Narrator & Co. as part of a wider brand refresh.

Photographers: Al Higgins, Finn Richards, Cliodhna Prendergast

Videographers: Taller Stories, James Skerritt

About Foxford Woollen Mills

Founded in 1892, Foxford Woollen Mills is one of Ireland's most established heritage brands, renowned for its woven throws, blankets, scarves and homeware. Combining traditional craftsmanship with contemporary design, the company continues to produce high-quality textiles from its historic mill in County Mayo while serving customers in Ireland and internationally.