Foxford Woollen Mills

Creative Direction

Styling

Casting

Ciana led the creative direction for Foxford Woollen Mills' seasonal brand campaigns from 2022-2025. She assembled and directed the creative team, overseeing all photography from concept through to execution and ultimately establishing a more refined and consistent look and feel across the brand's digital channels. She also developing a scalable approach to capturing e-commerce photography.

The project was delivered as a contractor in collaboration with Narrator & Co. as part of a wider brand refresh.

Photographers: Al Higgins, Finn Richards, Cliodhna Prendergast

Videographers: Taller Stories, James Skerritt

Founded in 1892, Foxford Woollen Mills is one of Ireland's most established heritage brands, renowned for its woven throws, blankets, scarves and homeware. Combining traditional craftsmanship with contemporary design, the company continues to produce high-quality textiles from its historic mill in County Mayo while serving customers in Ireland and internationally.